“Every great journey begins at the airport — and every great brand knows that’s where attention takes flight.”
Orlando — the land of sunshine, theme parks, and magical experiences — welcomes millions of travelers each year. At the heart of it all lies Orlando International Airport (MCO), one of the busiest and most family-traveled airports in the United States.
With over 57 million passengers annually, MCO airport advertising provides a golden opportunity for brands to connect with tourists, families, corporate travelers, and high-income visitors heading to world-famous destinations like Walt Disney World, Universal Orlando, and SeaWorld.
This comprehensive guide explores the benefits, formats, pricing, and strategies of advertising at Orlando International Airport, helping you make your brand part of every traveler’s journey.
✈️ Overview of Orlando International Airport (MCO)
Location: Orlando, Florida, USA
IATA Code: MCO
Passenger Traffic: ~57 million annually
Terminals: 3 (A, B, and the new Terminal C)
Airlines: Delta, American Airlines, JetBlue, Southwest, United, Emirates, British Airways, Lufthansa, and more
Known as Florida’s gateway to the world, MCO connects Orlando to 150+ domestic and international destinations. It’s ranked among the top 10 busiest airports in the U.S. and one of the most family-oriented airports globally — making it ideal for both consumer brands and entertainment marketers.
🌍 Why Advertise at Orlando International Airport
1. Massive Tourist Footfall
Home to Disney World and Universal Studios, Orlando attracts millions of vacationing families each year. Advertising here ensures your brand reaches visitors in a leisure-focused mindset.
2. High Dwell Time
Travelers spend 60–120 minutes at MCO’s terminals — plenty of time for your message to make a lasting impression.
3. Diverse Audience Mix
From U.S. families to European and South American tourists, MCO’s audience is multi-cultural and high-value.
4. Business and Tech Travelers
Orlando is also a major convention and corporate hub, drawing thousands of executives to events like the InfoComm and HIMSS conferences.
5. Modern Advertising Infrastructure
MCO offers high-definition digital screens, LED walls, and experiential zones, perfect for immersive brand storytelling.
💡 Top Advertising Options at Orlando International Airport
Orlando Airport offers a wide range of static, digital, and interactive formats for impactful campaigns that engage travelers at multiple touchpoints.
🖥️ 1. Digital LED Screens
- Located in check-in areas, security zones, and baggage claims.
- Great for motion graphics, brand videos, and animated campaigns.
🧳 2. Baggage Claim Displays
- Captive audience exposure as travelers wait for luggage.
- Works perfectly for retail, travel, and local hospitality promotions.
🏙️ 3. Large-Format Billboards
- Installed along access roads, exits, and parking areas.
- Perfect for automobile, education, real estate, and tourism sectors.
🏢 4. Wall Wraps & Glass Branding
- High-impact placements across corridors and walkways.
- Best for high-visibility, creative storytelling.
🛒 5. Experiential Pop-Up Zones
- Interactive booths for demos, product launches, or sampling.
- Ideal for FMCG, tech, and lifestyle brands.
🛫 6. Jet Bridge & Gate Branding
- Ads near boarding gates and jetways — last point of engagement before flight.
- Perfect for airlines, travel insurance, and luxury brands.
🚖 7. Airport Roadway & Parking Media
- Reach locals, chauffeurs, and arriving families.
- Great for automobile brands, outdoor attractions, and city-wide promotions.
👥 Who You Reach at MCO
- Families & Vacationers – The largest audience segment, often traveling in groups.
- International Tourists – Visitors from the UK, Canada, Brazil, and Germany.
- Business Travelers – Corporate executives attending conventions or trade expos.
- High-Net-Worth Individuals (HNWIs) – Premium flyers on international routes.
- Local Residents – Frequent travelers and commuters from Central Florida.
📈 Industries That Benefit Most from MCO Airport Advertising
- Tourism & Hospitality – Resorts, hotels, and local attractions.
- Theme Parks & Entertainment – Disney, Universal, SeaWorld, Legoland.
- Retail & FMCG – Fashion, beauty, and consumer products.
- Technology & Electronics – Gadgets, mobile devices, and innovation brands.
- Automobile & EV Brands – Family vehicles, car rentals, and mobility services.
- Finance & Insurance – Travel cards, banking, and forex.
- Education & Real Estate – Florida universities, residential communities.
🧭 Best Locations for Airport Advertising at MCO
- Terminal C – The newest and most advanced terminal with premium digital displays.
- Baggage Claim Area (A & B Terminals) – High dwell time, perfect for storytelling.
- Security Check Zones – Guaranteed audience attention.
- Arrival/Departure Corridors – Continuous passenger flow.
- Parking Areas & Airport Roadways – Strong visibility for inbound travelers.
🔥 Advantages of Advertising at Orlando International Airport
- Access to 57+ million annual passengers
- Family-friendly, tourism-heavy demographics
- Prestige branding environment
- High dwell time for better ad recall
- Opportunities for creativity and interactivity
- Strong ROI for travel and entertainment brands
🎯 Tips for a Winning Campaign at Orlando International Airport
- Align with the Orlando Experience – Use playful, colorful, or family-oriented themes.
- Utilize Digital Storytelling – Motion ads perform best in LED formats.
- Include Multilingual Messaging – Spanish and Portuguese versions connect with Latin American travelers.
- Leverage Seasonal Campaigns – Target summer, spring break, and holiday travelers.
- Engage with Experiential Zones – Offer samples, demos, or AR experiences.
- Work with Certified Airport Media Partners – Ensure compliance and premium placement.
🌟 Take Your Brand to New Heights at MCO
Advertising at Orlando International Airport (MCO) means placing your brand at the center of the world’s tourism capital. With its massive footfall, affluent demographics, and global connectivity, MCO delivers unparalleled exposure and engagement.
Whether your goal is to promote a new attraction, launch a product, or build international brand awareness, Orlando Airport advertising guarantees that your message travels as far as your audience does.
At MCO, your brand doesn’t just greet travelers — it becomes part of their unforgettable journey. ✈️
